Adelman Advertising – Strategic Marketing. Clever Advertising.

Senior Marketing

Independent Living · Assisted Living · Memory Care · Respite Care · Hospice Care · Home Health · Skilled Nursing · Rehabilitation
Transitional Care · Clinical Specialties · Continuing Care Communities · Professional and Resident Referral Programs

Adelman Advertising has helped senior living and health care providers launch and maintain occupancy within both for-profit and nonprofit communities on a national level since 1989. We empathize with seniors and adult children, understand these markets, and know how to communicate with them. Our call is to assist you in your innovation and mission to serve seniors.

Memory Care Magazine Advertising—Advertising purpose: To highlight the Maria Joseph’s ability-centered memory care programming and their focus on respecting each individual’s life. Placement was an adult child-aged local magazine.

Assisted Living Direct Mail—Advertising purpose: To promote the fine dining of The Pines assisted living community and to introduce their new chef. The direct mail was sent to purchased lists of seniors and adult children in the area, age and income qualified.

Senior Living Direct Mail Series—Advertising purpose: to position Miramont Pointe, an upscale senior living community, as offering exceptional amenities and opportunities for a full lifestyle throughout all senior living options.

Memory Care Billboard Series—Advertising purpose: To promote the unique programming within Emerald Crest memory care communities that remembers and honors each person’s life and develops connections that are meaningful to them.

Adult Child Direct Mail—Advertising purpose: To position Augustana Care Apartments as counselors for adult children who may discover concerns about their aging parents over the season of family gatherings.

Hospice Website—We named, branded, and developed the website and print materials for Grace Hospice. We interviewed all team members in developing this website to create the unique opportunity for the viewer to meet all team members. www.gracehospicecaring.org

Assisted Living Direct Mail—Advertising purpose: Park Ridge recently added overnight staff, enabling them to become a true assisted living community. We mailed this message of assurance to both seniors and adult children.

Rehabilitation Advertising—Advertising purpose: To show a recovered individual who has been able to return to their full life through the skilled rehabilitation care at Lutheran Living.

Other Markets

Adelman Advertising assists a variety of clients including professional services, manufacturing, health care, hospitality, financial, consultants, consumer services, nonprofit organizations, and many others.

Health Care Newspaper Ads—Advertising purpose: To introduce new walk-in primary care at Health Partners Health Station, located within a large grocery store.

Point-of-Purchase Display—To allow the end consumer to touch, view colors, and pick up a brochure for Rhino Deck. The display needed to be compact and attractive for the dealers to display.

Manufacturing Annual Report—We developed the snapshot concept for DCI, Inc, a stainless steel tank manufacturer. The report is uniquely bound by using a stainless steel rod.

Optical Trade Magazine Ads—Advertising Purpose: To introduce a new lens product manufactured by X-Cel Optical that can be prescribed to patients to fit their unique needs. The ads were placed in trade publications for opthalmologists, optometrists, and opticians.

Manufacturing Supplier Website—B & F Fastener Supply is a regional manufacturing supplier for a vast inventory of fastening and other products. The website is designed to efficiently display the scope of inventory and services and allow purchasing agents to request quotes online. www.bffastenersupply.com

Trade Show Banner Series—R&R Petroleum Products supplies point-of-sale products and software systems to convenience stores. These retractable banner displays were designed to be used separately or together in a large booth.

Health Care Banner Ad Series—Advertising Purpose: To promote the wide range of clinics and services within Health Partners Central Minnesota Clinics. These ads were placed on the front page of the local newspaper.

Architect Business Journal Ad—Advertising Purpose: To promote the range of clients and display a small portfolio for GLTArchitects in an ad placed in a journal targeted to a wide variety of regional business executives.

About

Who We Are

Adelman Advertising is a full-service agency located in the rural hills of Avon, Minnesota, near St. Cloud, with easy access to the Twin Cities metro area. Since 1989, we have helped clients define their products or services, their marketplace, and their potential. Through critical thinking, effective development, and efficient production, we have provided creative and successful solutions.

Our team is led by Mary Adelman, owner and CEO, who has over 35 years of experience in advertising concepting, copywriting, and commercial design.

Recognition

Our work has been recognized with over 150 design and advertising awards from the American Advertising Federation (AAF) and the National Mature Media Market Association.

Mary has also received a Silver Medal for excellence in advertising from AAF. As a business person, Mary has been awarded Employer of the Year from the Business and Professional Women of both St. Cloud and the State of Minnesota.

Capabilities

Marketing

Branding/market positioning
Marketing plans, budgets
Strategy, timing and action
Naming product and business

Branded Print and E-Materials

Logo
Brochures
Websites
Newsletters
Folders and sales kits
Catalogs

Advertising

Media buying
Direct mail—creative, mail lists, mailing
Print advertising—newspaper, magazines
E-advertising
Billboards, signage, vehicle, and other outdoor
Television/radio scripts, production supervision
Exhibits, packaging, displays
Networking and referrals tools
Press releases

Creative

Design
Copywriting / Content development
Illustration
Photography